About Our Logo

The treatment of eye diseases involves both surgery and medicinal drugs in the form of eye drops and ointments. Much of our work in Midlands Eye Care is concerned with the medical treatment of common, potentially blinding eye diseases such as glaucoma and we wanted a logo that represented this aspect of our practice. We chose the plant belladonna, also called deadly nightshade as it is the source of Atropine, a drug that has been used to treat eye diseases for many centuries, and is still prescribed today for some inflammatory eye conditions.

The name belladonna is derived from Italian and means beautiful lady. Atropine dilates the pupil and stops the eye from focusing on near objects, and in medieval times women applied extracts of belladonna to their eyes because they believed dilating their pupils made them appear more beautiful. Whatever the truth of this we suspect that the powerful defocusing effects of atropine left women with little to do other than gaze dreamily into the distance, and it was the men that appeared more attractive to the women, at least until the effects of the drug had worn off and they could be seen in clear focus.

Click here to read more about this at Wikipedia